Monday, 23 April 2018

How Vuulr is Set to Transform the Film and TV Content Industry?

There’s an old adage that says content is king. That statement holds true with each and every passing year. According to one estimate, the amount of purchasing content has reached a staggering amount of US$ 240 billion per annum. Not only that, this amount is expected to grow at an annual rate of 10 percent. Along with modern entrants like Netflix and Amazon, even old players such as Disney and Fox are competing for a fierce battle for just one thing -- your attention span and where you choose to spend it.

While the industry continues to grow, the way it approaches the business in terms of processes is still old-fashioned and somewhat inefficient. Take for instance the fact that around 35-40% of the value (of US$ 240 Billion) is lost as transaction cost owning to frivolously drawn-out negotiations along with high-end commissions. Another key part of the content ecosystem -- sponsorship -- is also plagued with similar inefficiencies. The deals often take months (sometimes even years) to conclude and are based on little to no scientific selection.

Vuulr, then, is entering the market at an opportune time. Along with promising to eradicate inefficiencies and lethargy from the ecosystem, it’s looking to reinvent how the content industry functions as a whole. The platform or the marketplace that Vuulr is creating will seamlessly provide a way to acquire, discover, and search for content including the area of sponsorship and delivery.

The two-based approach system on which Vuulr places itself on is as follows:

  1. The Vuulr marketplace aims to bring multiple parties -- including brands, creators, and sponsors -- together digitally. Since the content rights will be enabled worldwide, the overall process of the content ecosystem will accelerate at a tremendous rate. To the point wherein a process that now takes months might get sealed in a matter of a day or even a few hours.

  1. Based on the ethereum blockchain, the Vuulr supply chain effectively establishes a suite of decentralised applications in order to create a tokenized content ecosystem. Rights would be effectively traded for both content as well as sponsorship. All the open source applications, as well as other platforms, are based on the industry-accepted MovieLabs Digital Distribution Framework (MDDF).

How does the Vuulr Marketplace functions?

Through the Vuulr platform, both content creators, as well as distributors, will be able to list their creations whether it’s films, shows, or something else. In order to drive sales as well as increase the relevant visibility of the content, the platform matches promoters as well as buyers with creators and distributors.

The key USP of Vuulr is that it makes it easier and significantly faster for buyers to find content based on their liking. Along with it, the platform also promises ease of access as well as simplification of the process of negotiation and acquisition.

The same marketplace will also connect brands to both distributors and creators. Thus, making it easier to conduct business in an effective way. Right from negotiating rights to commissioning content, Vuulr will make it possible to seal the deal right on the platform.

What Vuulr wants to achieve is definitely ambitious and revolutionary. Right so then, its team members range from seasoned developers, marketers, and other professionals who have hundreds of years of combined experience in the relevant fields. Not only that, Vuulr’s advisory board consists of some seasoned names including Managing Director of Walt Disney (Southeast) and Vice President of Viacom/MTV Asia.

Vuulr, headquartered in Singapore, aims to change the broadcasting content ecosystem from its crux by:

  1. Digital media assets including films and television shows will have their own unique ideas that can be managed
  2.  Accessing and trading of metadata for title’s broadcast
  3. The content right can be availed and negotiated
  4.  An immutable record for content ownership can be generated

You can read more about Vuulr and how it’s set to transform the broadcast content industry for good over here.

This post is sponsored by Cryptoprofile.

Sunday, 1 April 2018

Why NaviAddress is The Future of Digital Addressing?

NaviAddress’s mission statement is to build a unified yet decentralised system through which addressing of objects can take place in both the real and the virtual world. Through its proprietary technology, NaviAddress has successfully designed a blockchain-based platform that can assign a unique address code to any location or object with modern precision.

Why does the current addressing system need to change?

Currently, there are two primary way in which the addressing system works across the world -

  1. Postal Addresses 

  1. Geo-coordinates/Tag

However, both the current systems have significant drawbacks. In the case postal addresses, there’s an issue of inconsistent formats along which leads to difficulty in communication. No additional information about the address is available most of the times. Not to forget, a lot of places and points of interest have no ‘postal address’ as such, which renders the system ineffective.

But surely the geo-coordinate/tag system works better?

Yes, it does in comparison to the postal address system. However, it has its demerits too. If we follow this system, then there’s no mailing address as such, which makes it challenging to deliver something. Since it’s all coordinates, it’s also terribly complicated to communicate. And just like the postal address system, embedding any form of additional information is usually not compatible with this particular system.

How does NaviAddress solve this problem?

NaviAddress combines the benefits of the systems mentioned above while eliminating the drawbacks. In essence, through this platform, what we get is a decentralised address system that can change the way the world interacts with locations and objects in both the real and the virtual world.

Below we’ll mention the six reasons for thinking that NaviAddress is what the future of addressing will look like -

  1. Precise - NaviAddress, once assigned, is as accurate as any geo-coordinate or tags while eliminating any demerits associated with it. The current system of addressing is not equipped to handle drone deliveries to varied locations. That’s where the NaviAddress platforms come into the picture. Throughout the world, drone deliveries are surging in popularity. The frequency of IoT delivery too will only increase with each passing year. The world needs an update, and the NaviAddress technology fits right in.

  1. Uniform and Consistent - Since the address assigned by the NaviAddress platform are digit-only, a uniformity across addresses is maintained. The digit-only format also makes it easier to find and share any address. In the current system, due to the complexity of the addresses, it often becomes a task to both find and informs the addresses. NaviAddress platform aims to solve this problem.

  1. Easy Verbal and Digital Communication - In an increasingly globalised world, it’s crucial not to let language be a barrier of any kind. Addresses, since they’re written in words, can become difficult to communicate to a person who doesn’t know that particular dialect. Being digit-only, NaviAddress makes it easier to talk locations without getting stuck in language and linguistic barriers.

  1. Can be Tagged to Even Objects - The assignment of addresses using NaviAddress is not limited to just a place or location. Even objects can be tagged and can be assigned their own unique NaviAddress. Imagine having your wallet or your mobile tagged with a NaviAddress -- you’ll never lose them now. Apart from the personal usage, the object-tagging application has tremendous potential in the commercial space too.

  1. Can be Tagged to large areas or POI - The more significant problem with the current addressing system is a lot of people don’t have a home. So, it becomes near impossible for them to partake ordinary things such as calling for delivery. NaviAddress can solve this problem since its decentralised and everyone can claim an address for themselves. Not to forget, a lot of areas and POI (think areas right in the middle of a forest) don’t have an address. NaviAddress, as a platform based on blockchain, will be of utility there as well.

  1. Additional Information and User-Generated Content -  One of the key features of the NaviAddress is the personalisation that can occur. A user, along with the embedding metadata, can also choose to include pertinent information along with user-generated content. That way each address is unique to the location, person, organisation, or the object.