Tentative Decisions!

There’s an old adage that says content is king. That statement holds true with each and every passing year. According to one estimate, the amount of purchasing content has reached a staggering amount of US$ 240 billion per annum. Not only that, this amount is expected to grow at an annual rate of 10 percent. Along with modern entrants like Netflix and Amazon, even old players such as Disney and Fox are competing for a fierce battle for just one thing -- your attention span and where you choose to spend it. While the industry continues to grow, the way it approaches the business in terms of processes is still old-fashioned and somewhat inefficient. Take for instance the fact that around 35-40% of the value (of US$ 240 Billion) is lost as transaction cost owning to frivolously drawn-out negotiations along with high-end commissions. Another key part of the content ecosystem -- sponsorship -- is also plagued with similar inefficiencies. The deals often take months (someti

NaviAddress’s mission statement is to build a unified yet decentralized system through which the addressing of objects can take place in both the real and the virtual world. Through its proprietary technology, NaviAddress has successfully designed a blockchain-based platform that can assign a unique address code to any location or object with modern precision. Why does the current addressing system need to change? Currently, there are two primary way in which the addressing system works across the world - Postal Addresses   Geo-coordinates/Tag However, both the current systems have significant drawbacks. In the case postal addresses, there’s an issue of inconsistent formats along which leads to difficulty in communication. No additional information about the address is available most of the times. Not to forget, a lot of places and points of interest have no ‘postal address’ as such, which renders the system ineffective. But surely the geo-coordinate